The French Football Federation has been rolling out a digital strategy since 2023 that disrupts the established codes between the institution and its licensees. Generalist platforms are no longer sufficient to retain a demanding audience accustomed to a tailored experience across all sectors.
In 2025, the overhaul of MyFFF relies on artificial intelligence tools to anticipate the needs of clubs, refine communication with supporters, and rethink the support for volunteers. This approach opens up new perspectives for amateur clubs, which are now fully-fledged players in the federal digital ecosystem.
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The digital revolution in sports: trends and challenges for 2025
The French Football Federation (FFF), with its 2 million licensees and 17,000 clubs, is embarking on a shift unlike any before: digital is no longer relegated to communication or paperwork. Today, it is at the heart of the federal strategy. Thanks to the digitalization of its governance with the DiliTrust Governance suite, the FFF is modernizing the functioning of its executive committee as well as that of the amateur football league’s office. This fundamental choice reveals a clear intention: to put innovation at the service of the daily lives of clubs and players.
To understand the extent of the change, one only needs to observe the main axes around which digital services in sports are organized:
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- personalization of the experience,
- simplified access to competitions,
- enriched statistics,
- and supporter loyalty.
The Ambition 2020 plan lays the foundations for this transformation, focusing action on innovation, performance, and improving services for each licensee. Within the FFF, the innovation unit Kick off accelerates the development of concrete solutions, such as the dedicated player app or the dematerialized license, designed to adapt to the fabric of French football.
The platform MyFFF embodies this new face of connected football: every actor, from volunteers to ultra-connected supporters, finds a personalized space there. For those who wish to understand the difference between MyFFF and the FFF’s public site, the comprehensive analysis on Blog Sport sheds light on these two universes.
The FFF draws inspiration from international experiences, with FIFA serving as a model. During the 2022 World Cup in Qatar, the international federation deployed an administration platform that centralizes services, relies on advanced access technologies (RFID, NFC), and offers refined community management. In this dynamic, the FFF organizes the Innovation Trophies every year and highlights initiatives like PocketLab (performance), Vald Performance (player protection), or Tracktl (fan experience).
The challenge? To enhance the experience on all fields, from amateur clubs to the international stage, where super-event apps, like at the Abu Dhabi Grand Prix, are already paving the way for new uses.
In the face of this wave, personalization is essential. Digital tools are constantly evolving, driven by an increasingly united and invested digital community.
Amateur clubs, fans, and stadiums: how personalization shapes the MyFFF experience
In the ecosystem of French football, MyFFF becomes an essential rallying point. The goal is clear: to offer every licensee, supporter, volunteer, or educator a digital environment designed for them, tailored to their habits, desires, and engagement. The official FFF app allows users to follow amateur and professional competitions live, consult detailed statistics, and receive personalized alerts about chosen players, teams, or clubs.
Here are some features that concretely transform users’ daily lives:
- Facilitated license management and immediate access to ticketing,
- live streaming and replays accessible via FFFtv,
- a digital loyalty system to reward everyone’s involvement.
Amateur clubs, for their part, now have tools designed to enhance their performances, energize their communication, and strengthen their visibility with the general public. Community spaces and the integration of social networks strengthen the bonds between members and supporters.
With 13 million subscribers, the FFF continues to innovate: Holobleus for exchanging in augmented reality, Ligne des Bleus for sending encouragements, unique animations during major events… Each initiative aims to make the experience more vibrant and connected.
Stadiums, for their part, are reinventing themselves. Exclusive offers, real-time notifications based on location, enriched content directly on smartphones: personalization extends even to the stands. The FFF relies on strong partnerships with equipment manufacturers to offer targeted offers, both on the field and remotely, in the digital space.
French football is making great strides towards a digital experience that no longer just accompanies the game but reinvents it at every moment. The next revolution could very well emerge from the smartphone of the youngest licensee… or from the imagination of a volunteer dreaming of a more connected club.